How to Promote Your YouTube Channel: 17 Proven Strategies

Does YouTube Support New Channels?

Many small creators worry that YouTube only favors established channels. However, YouTube does support new channels, often through optimized titles and keywords rather than direct video recommendations. This means that with the right strategies, your channel can still get noticed!

1. Write a Clear Channel Description

Describe your channel's niche, the type of content you create, and the value viewers will get from subscribing. Include relevant keywords to improve your search ranking. For example, Rix Flix uses keywords like "Universal Studios" and "Florida" in its description, making it easier to find in searches.

2. Craft Engaging Video Titles

Titles that evoke strong emotions like fear, desire, or curiosity tend to grab attention. Examples:

Here are some examples:

• Fear: "The Hidden Dangers of Investing in the Stock Market"
• Fear: "The Hidden Dangers of Investing in the Stock Market"
• Curiosity: "The Unexpected Benefits of Meditation"

3. Write Accurate Video Descriptions

A well-written description helps viewers and the algorithm understand your content. Use the right keywords, keep it intriguing, and ensure it's concise. Focus on the first 100 characters to provide key information upfront.

4. Use Hashtags Strategically

Hashtags can significantly boost your video's discoverability. When viewers click on a hashtag, they're taken to a dedicated page for that topic. For example, using #babysongs can lead to your video appearing alongside other nursery rhyme videos.

5. Design Eye-Catching Thumbnails

Thumbnails are crucial for attracting clicks. Use images related to the video's topic, keep the design simple, and add text that explains the video. Ensure your thumbnail style matches your niche. For example, MrBeast uses colorful, action-packed thumbnails, while Wolf Tea opts for calm, minimalistic designs.

6. Cross-Promote Your Content

Use YouTube cards and end screens to promote other videos within your channel. Cards can appear at any point during a video, while end screens are interactive outros that can recommend another video, encouraging viewers to stay engaged.

7. Create Playlists

Playlists are valuable for both channel browsing and YouTube search. By organizing your videos into playlists, you make it easier for viewers to find and watch multiple videos in one go. This can significantly increase watch time and viewer retention.

8. Host Live Streams

Live streams are highly promoted on YouTube, with a dedicated section on the platform. Hosting live streams can help you build an audience quickly, even if they're not perfect. Being friendly and engaging is key to attracting viewers.

9. Collaborate with Other Creators

Collaborations are a powerful way to reach new audiences. Partner with creators who have a similar number of subscribers and are in your niche. Brainstorm ideas together, choose a suitable collab style, and promote the collaboration to both audiences.

10. Engage on the YouTube Community Tab

The Community tab is a built-in social network where you can interact with viewers and non-viewers. Create polls, share GIFs, and start meaningful conversations. Polls, in particular, can go viral and expose your channel to a wider audience.

11. Comment on Other Videos

Engage with your niche by commenting on videos from other creators. This can pique viewers' curiosity and lead them to check out your channel. Always comment within your niche to connect with like-minded audiences.

12. Promote on Social Media

Leverage platforms like Facebook groups, Instagram Stories, Reddit communities, Discord servers, and TikTok to promote your YouTube channel. Tailor your content to fit the culture and style of each platform to maximize engagement.

13. Embed Videos on Your Website

If you have a blog or website, embed your YouTube videos on relevant pages. This not only adds context but also drives traffic back to your YouTube channel.

14. Use YouTube Shorts to Drive Views

YouTube Shorts can boost views on your long-form videos. When a viewer watches one of your popular Shorts, YouTube may recommend a longer video from your channel. This helps you attract viewers from the Shorts player to your full-length content.

15. Participate in Trends and Challenges

Jumping on YouTube trends and challenges can help you get discovered quickly. However, choose trends that align with your niche and values. Not every trend is worth pursuing, so be selective to ensure it benefits your channel.

16. Post Consistently

Consistency is key to keeping your audience engaged. Stick to a posting schedule to stay top-of-mind with viewers. Regularly showing up is one of the best ways to promote your channel.

17. Ask Your Audience to Promote Your Channel

Encourage your viewers to like, subscribe, and share your videos. A simple call-to-action can go a long way in growing your audience.